Are you struggling to convert visitors into customers on your website? If so, you might want to consider using exit intent popups. These popups are designed to appear when a visitor is about to leave your site, and offer a last-minute incentive to encourage them to take action. Here are some advantages of using exit intent popups, and how you can set them up on your website.
Advantages of Exit Intent Popups
There are several advantages of having Exit intent popups on your website. Here’s the main ones:
Capturing Lost Leads
Exit intent popups can help you capture leads that you might have otherwise lost. By offering a compelling incentive, you can encourage visitors to provide their contact information and become potential customers.
Capturing lost leads is an important benefit of using exit intent popups on your website. When a visitor comes to your website, they might browse around but ultimately leave without taking any action, such as making a purchase or filling out a contact form. Without an exit intent popup, you might never hear from that visitor again, and they might never become a potential customer.
However, with an exit intent popup, you can offer a compelling incentive that encourages visitors to provide their contact information before they leave your site.
This could be anything from a discount code to a free e-book or newsletter subscription. By providing this incentive, you can capture their contact information and add them to your email list or sales funnel. This means that even if they don’t convert right away, you have the opportunity to continue to nurture that lead and eventually turn them into a paying customer.
Increases Conversion Rates
By using exit intent popups, you can improve your website’s conversion rates. By offering a targeted message or incentive, you can nudge visitors to take action before they leave your site.
When a visitor comes to your site, they might be interested in what you have to offer, but for one reason or another, they might not take the desired action, such as making a purchase or filling out a contact form.
Exit intent popups give you the opportunity to intervene at the exact moment when a visitor is about to leave your site, with a targeted message or incentive that can nudge them towards taking the desired action. By offering something that aligns with their interests or solves a problem they are facing, you can increase the chances that they will convert into a customer or lead.
For example, if you run an e-commerce site, you could offer a discount code to visitors who are about to leave your site without making a purchase. This could be the incentive they need to complete their purchase, resulting in a conversion that might have otherwise been lost.
Exit intent popups can also be used to provide helpful information or resources that can further engage your visitors and encourage them to take action. For instance, you could offer a free e-book or newsletter subscription that provides valuable insights or tips related to your industry.
Customisation & Branding
Exit intent popups can be customised to fit your brand and target audience. You can use different messaging, designs, and offers to test what works best for your audience.
By customising your popups to match your brand and target audience, you can create a more engaging experience for your visitors and increase the likelihood of converting them into customers or leads.
One way to customise your exit intent popups is to experiment with different messaging. You can test different headlines and call-to-action phrases to see which ones resonate best with your audience. For instance, you might find that a more direct message like “Don’t miss out on this limited-time offer!” is more effective than a more subtle message like “Join our mailing list for updates and exclusive discounts.”
Another way to customise your popups is through design. You can use your brand colours and imagery to create a cohesive experience that aligns with your website’s overall look and feel. Additionally, you can experiment with different visual elements, such as animations or images, to capture your visitors’ attention and make your popup more engaging.
Setting Up Exit Intent Popups
Now that you understand the advantages of having them, now it’s time to get into how you can set them up on your website!
Choosing Your Tool
To choose the right tool for your website, it’s important to consider several factors. First and foremost, you’ll want to make sure that the tool you choose is compatible with your website platform. If you’re using WordPress, for example, you’ll want to select a WordPress plugin that integrates seamlessly with your website’s backend.
Here’s some common ones for you (and our personal favourites):
WordPress:
OptinMonster: https://www.optinmonster.com/
SumoMe: https://sumo.com/
Thrive Leads: https://thrivethemes.com/leads/
Shopify:
Privy: https://www.privy.com/
JustUno: https://www.justuno.com/
Optimonk: https://www.optimonk.com/
Note: There are many other options available, so be sure to do your own research to find the tool that best fits your needs.
Once you’ve narrowed down your options based on compatibility, it’s also important to consider the features that are important to you. A/B testing, for example, allows you to test different versions of your exit intent popups to see which ones are most effective. Analytics tracking, on the other hand, allows you to monitor the performance of your popups and make data-driven decisions about how to optimise them.
Other features to consider might include customization options, such as the ability to add custom messaging or designs to your popups, as well as integrations with other marketing tools, such as email marketing platforms or CRM systems.
Ultimately, the key to choosing the right tool for your exit intent popups is to carefully evaluate your needs and consider the features that are most important to your business. By selecting a tool that meets your requirements and integrates seamlessly with your website platform, you can maximise the effectiveness of your exit intent popups and capture more leads and conversions.
Design Your Popup
Designing your exit intent popup is an essential step to ensure it’s both visually appealing and effective in capturing leads. The design of your popup should be attention-grabbing while maintaining simplicity and readability. This is particularly important since visitors may have limited time and attention spans.
To create a visually appealing and attention-grabbing exit intent popup, consider using contrasting colours that draw attention to the popup without clashing with your website’s overall colour scheme. Using high-quality images or icons can also make your popup more visually appealing and engaging to visitors.
While designing your popup, it’s crucial to keep in mind the user experience. Make sure that your popup is easy to read and understand, with a clear and concise message. Using bullet points or short paragraphs can help visitors quickly grasp the value proposition and encourage them to take action.
Another important aspect of designing your popup is including a clear call-to-action. The call-to-action should encourage visitors to take the desired action, whether it’s signing up for a newsletter, downloading a lead magnet, or making a purchase. The call-to-action should be prominently displayed and stand out from the rest of the popup’s content.
Set your triggers
Choose the trigger that will activate your exit intent popup, such as when a visitor moves their mouse to the top of the page or clicks the back button. Set the timing of your popup so that it appears at the right moment to capture the visitor’s attention.
There are several common triggers that can activate an exit intent popup:
- Mouse movement: The exit intent popup is triggered when the visitor moves their mouse towards the browser’s top bar, indicating they are about to leave the site.
- Time on site: The exit intent popup is triggered after a certain amount of time has passed since the visitor arrived on the site. This can be useful to capture the attention of visitors who have spent a significant amount of time on your site but have not yet taken action.
- Scroll depth: The exit intent popup is triggered when a visitor scrolls a certain percentage of the page. This can be useful for pages with long-form content, such as blog posts or product pages.
- Inactivity: The exit intent popup is triggered when a visitor has been inactive for a certain period of time, indicating they may have lost interest.
- Cart abandonment: The exit intent popup is triggered when a visitor is about to leave the shopping cart page without completing their purchase. This can be useful to offer an incentive, such as a discount or free shipping, to encourage the visitor to complete their purchase.
There may be more you can try, but these are a great starting point!
Testing and Refining
As within anything in life, you’ll have to spend some time adjusting things after to ensure it’s operating as best as possible. Here are some steps to take when testing and refining your exit intent popup:
- Set up A/B testing: Use A/B testing to compare different versions of your exit intent popup. This can involve testing different triggers, designs, and offers to see what works best for your audience.
- Analyse the data: Analyse the data from your A/B testing to determine which version of your exit intent popup is performing best. Look at metrics such as conversion rate, bounce rate, and click-through rate to help you make informed decisions.
- Refine your approach: Use the insights gained from your A/B testing to refine your approach. This may involve tweaking the design of your exit intent popup, changing the wording of your message, or adjusting the offer you are presenting.
- Continuously test and refine: Continue to test and refine your exit intent popup on an ongoing basis. Keep an eye on your metrics and adjust your approach as needed to ensure that you are getting the best results possible.
- By testing and refining your exit intent popup, you can create a powerful lead capture tool that is optimised to meet the needs of your audience and drive conversions for your business.
In conclusion, using exit intent popups can be an effective way to capture lost leads and improve your website’s conversion rates. By customising your popups to fit your brand and target audience, you can encourage visitors to take action before leaving your site. Give it a try and see how exit intent popups can benefit your business.
Keen to learn more about how you can gather more leads for your business? Book a strategy call!
